Allegra - Marketing • Design • Print
523 Highway 46 South
Dickson, TN 37055

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Research Confirms the Power of Print Marketing Communications


By Allegra - Dickson

Research Confirms the Power of Print Marketing Communications

Recent buzz around the effectiveness of direct mail and print marketing communications may have marketers who’ve had all of their eggs in a digital basket rethinking their strategy in 2016 to incorporate a multi-channel approach. This “best of both worlds” strategy blends the emotional impact of paper with the convenience and immediacy of digital delivery.…


Marketing Planning Webinar: What Every Marketer Needs to Know for 2016


By Allegra - Dickson

Marketing Planning Webinar: What Every Marketer Needs to Know for 2016

For small and mid-sized businesses as well as many organizations and nonprofits, the fourth quarter is prime time to begin planning your marketing efforts for the upcoming year. Of course, it’s also the period when countless other priorities come calling. Your efforts are likely to be further complicated by the “many hats” syndrome, which is…


Nonprofit Marketing Strategy: Manpower Over Money


By Allegra - Dickson

Nonprofit Marketing Strategy: Manpower Over Money

While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to get than financial assistance... and that’s someone's time. Here are five ways you can find more volunteers by bolstering your online presence: Your website is where current and prospective donors and volunteers go to research your organization,…


Online Print Ordering Cuts Waste, Ensures Consistent Marketing


By Allegra - Dickson

Online Print Ordering Cuts Waste, Ensures Consistent Marketing

Sometimes called online print ordering, e-procurement or W2P, many small and mid-sized businesses (SMBs) are calling web-to-print a smarter way to go. In today’s business environment, changes occur at rapid pace that, at times, can make bulk printing inefficient. In a Chief Marketing Officer Council study, 78% of marketers reported having a closet or warehouse…


Faithful to Your Brand? A Brand Identity Audit Will Tell


By Allegra - Dickson

Faithful to Your Brand? A Brand Identity Audit Will Tell

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketplace with a well-defined set of brand identity guidelines for application across all of their marketing communications. Some quickly discover it’s not long before…