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Archive for the ‘Web’ Category

The Key to Successful Web Marketing: Take it One Step at a Time

web marketing
The importance businesses place on web marketing is growing daily; according to marketing giant Hubspot, 61 percent of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. With complicated, multi-pronged initiatives across your website, local listings and social media, it’s easy for busy small business owners looking to…

Simple Ideas to Improve your Online Presence

online presence
Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. In fact, Google revealed that 97% of consumers use the web to search for local businesses. Consider these simple tips to boost your…

Business Marketing Solutions at Your Fingertips

Business Marketing Solutions
Whether you have multiple locations, hundreds of documents that need to be accessed by multiple people, or documents that require frequent updates, you know how difficult it can be to manage all of your printed materials, keep them up-to-date, and make them available to all members within your organization. According to InfoTrends, 15-25% of print…

9 Tips for Landing Page Design That Drive More Conversions

Landing Page Design
Today’s competitive business environment demands a multi-channel approach to even the most traditional marketing campaigns. Seasoned multi-channel marketers have learned the value of a marrying a print channel, like direct mail, with digital assets to improve response rates. According to the Direct Marketing Association, 22% of marketers report using some sort of online tracking capability,…

Healthcare Direct Mail Case Study

Healthcare Direct Mail
A hospital network was set to open a new 63,000-square-foot facility, dedicated exclusively to children’s care. The organization was seeking to drive patient referrals by building relationships between key hospital staff members and area physicians and their employees. Two open house dates were selected targeting health care professionals in the surrounding areas. To capture attention…